After working for years to build up your business and brand, it can be shocking to discover another business using or infringing upon your trademark. In such instances, it is imperative that you retain aggressive counsel to enforce your intellectual property rights and protect your brand.
In some instances of unintentional infringement, the infringer may cease the wrongful conduct upon receipt of a cease and desist letter. But if litigation is necessary you need an attorney with experience in the specialized area of trademark infringement to recover appropriate damages as well as possibly recover attorney’s fees, force the infringer to issue corrective advertising, and compel the infringer to destroy all of the materials that infringe your trademark.